NEWMARK KNIGHT FRANK EMAIL MARKETING
Newmark is a global commercial real estate firm. This particular email campaign was created for a team in the Southeast region of the United States. The design incorporates information about the property, as well as, displaying imagery that showcases the building.
Initial planning included, taking the outline of the overall pitch deck and extracting the most relevant information to create a campaign that would objectively get the lead to click the CTA. After that, I was challenged with identifying steps that seamlessly merges the marketing process with the sales process of the brokerage team.
I developed a comprehensive strategy that explains the marketing funnel to the team, while also creating a roadmap that defined scenarios and outcomes based on a client’s possible actions. As a marketing coordinator, my position cross-functionally worked hand-in-hand with the brokerage team in charge of this project to optimize their traditional cold-call sales approach.
